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The point is, if you pay attention to his post, Scalzi was saying Amazon could still have done exactly the same thing, pulled all Macmillan's books and stuff, but just done a little more than that, like announcing beforehand what they were doing and why, coming out with a press release explaining its side before Macmillan was able to get one off (Amazon still hasn't come out with anything other than that strangely-worded Kindle Team post), and just generally not leaving so many people to get angry in the dark.
Amazon would have looked a lot better to the community at large, and not left authors feeling quite so jerked-around.
As it is now, to everyone except consumers who don't want to pay higher prices, Amazon ends up looking like a spoiled brat. And we all know just how much consumers matter to the big publishing houses, right?
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