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In Scalzi's post which was linked at the start of this thread, I think he said a lot of things that were pretty spot-on. He talked about ways that Amazon could have pulled something similar to what it did without coming off looking like a petulant child (which, let's be honest, it has).
I don't agree with his pro-Macmillan stance either, but I do agree with him that Amazon pretty much screwed the pooch when it came to positive PR opportunities (and opportunities not to do as much harm to relationships with authors who get snippy about little things like their books being made unavailable).
Honestly, why hasn't Amazon released any kind of official statement other than one made in some tiny little corner of their forum by a relatively minor part of their management team? That's not the way to look like the white knight.
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