I don't mind paying a bit more than a paper back for a e-book. The main reason I got an e-reader was to not have to hassle with buying books I'll only read once (or hassling with the library, though lots of fiction isn't carried in libraries anyway).
I just won't pay more than $10 for a book I'll read once--e-book or physical book. Academic books related to work are a different story, but I tend to buy them with grants, or request instructor evaluation copies etc. most of the time.
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