Quote:
Originally Posted by elvenic
OK, how about this: perceived value is greatly influenced by a perceived production cost.
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That's definitely true for a very small percentage of consumers that actually try to think about such things. But, in practice, the majority of consumers have no sense or concern for such things. They just know how much they care to have a thing, and their perception of value is based almost entirely on their desires rather than thinking more deeply about what they think would be fair and all that.
This is why people will pay hundreds of dollars for Hannah Montana concert tickets, for example. Or, as a more relevant example, are willing to be ripped off for an overpriced hardback edition on the release date instead of waiting for the more compact, often higher quality trade paperbacks that will come out a few months later.