Quote:
Originally Posted by NatCh
 I don't know if I said it before, but yup, evolve or die.
I think there might be a good opportunity here for a small, hungry publishing house to become the 800 pound gorilla on the e-book block, if they're in there right position. 
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Yeh... I made both points on page 1, too.

(Okay, fine, it was a long comment. No big... I get ignored around
my house, too...)
Publishers are not morons. However, they are obviously trying to make a living. And they've been listening to too many horror stories in the music industry, and maybe thinking (erroneously) that their selling market is the same as the music market, and will suffer the same problems. (Don't they wish.) And as I said, the best-laid plans to capitalize on a market don't do you any good when you turn out to be selling the Betamax.
But at least the music industry didn't start having problems
until MP3 became the dominant format, pushing all others under the floorboards. Most of the plans the publishers probably do have will come to nought if they pick the wrong horse, and they know it. So most of them will wait until the "format wars" are over, then race each other to Try To Take Over The World.
(Brain... Brain... Brain...
Narf!)