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At this stage in the development of ebooks, publishers are trying to use the technology to improve their product margin and reduce the rights consumers obtain when purchasing a book.
They want us to buy a one use item which we read then store on our device, unable to share with our friends or re-sell. I find DRM more threatening than prices of ebooks.
I think prices will sort themselves out eventually as ebooks become more popular and we see more competition in the marketplace. However the push for DRM is disturbing.
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