Quote:
Originally Posted by guyanonymous
I suspect they believe they will sell X # of copies at $9.99 and Y # of copies at $15.99, where X is much much greater than Y.
I'm reminded of an old video clip of a guy at a convention. He's selling something, and his cost is $1000000 while others are selling them at $100 (you get the idea). When asked about what he's doing, he responds, "But I only have to sell ONE."
If Amazon moves 50000 books at $9.99 and expects to only move 500 at $15.99, I can readily understand their rational.
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But equally if its believed that they will sell 100 at $9.99 or 75 at $14.99
$999 vs $1,124.25 And with a bonus(they believe) that this will help keep sales of Hardbacks at $20 higher.