Quote:
Originally Posted by Pardoz
You misunderstand. Returns are called 'returns' for a reason - they're returned (either the whole book or just the cover) to the publisher for a complete refund. The only 'sunk cost' for the retailer is overhead and perhaps opportunity cost (if something else had been in that spot on the shelf and sold, they would have made money).
Industry-wide, returns average between 30 and 40 percent of books printed; returns of under 15% are exceptional.
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That is just the money flowing back to the store for the unsold inventory (strange habit by the way) I was talking about the processing, the overhead in the physical destruction of the books.