Thread: Book prices, Ebook prices - Value
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Old 02-01-2010, 04:28 PM   #47
Pardoz
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Quote:
Originally Posted by Seli View Post
If I understand correctly usually other way around (for paperback), again sunk cost for the retailer, some extra bookkeeping for the publisher
You misunderstand. Returns are called 'returns' for a reason - they're returned (either the whole book or just the cover) to the publisher for a complete refund. The only 'sunk cost' for the retailer is overhead and perhaps opportunity cost (if something else had been in that spot on the shelf and sold, they would have made money).

Industry-wide, returns average between 30 and 40 percent of books printed; returns of under 15% are exceptional.
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