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The music industry was forced to change the publishing industry will soon follow suit. Now they bitch moan and groan much like the music industry once did. But as they see sales in ebooks go up they will have to take another look. $9.99 is the set price for so many ebooks on Amazon I don't see Macmillan's problem they still sell regular books. God knows that their text books cost an arm and a leg. Also if Apple lets publishers set their own price they may have already dug their own grave. All they'll do is charge full price like so many other e book sites. If that's the case I'll just buy a used book from Amazon or get a Kindle.
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