MobileRead Forums - View Single Post - Amazon says 'will have to capitulate and accept Macmillan's terms'

asjogren · 02-01-2010, 12:14 PM

Control. Why can MacMillan dictate terms? Because mergers and acquisitions have reduced the playing field for Publishing.

What will happen going forward? I think the Big 6 will reduce in number. Why? Mergers and acquisitions will give the surviving publishers MORE control. So they can dictate terms more aggressively.

I think that the publishers only have a decade left. They are only middlemen for electronic media. We watch them attempt to force fit an archaic model onto a new reality. We watch them responding to their own desires instead of their customer's.

A new paradigm is coming that connects the content creators with the content consumers. The Big 6 Publishing houses cannot escape the evolutionary reality:
ADAPT OR DIE.

By their actions, you can guess their fate.

02-01-2010, 12:14 PM	#110
asjogren Addict Posts: 266 Karma: 1378 Join Date: Dec 2009 Location: Seattle / San Carlos, Sonora, Mexico Device: Kindle & WiFi Nook & PocketBook IQ	Control. Why can MacMillan dictate terms? Because mergers and acquisitions have reduced the playing field for Publishing. What will happen going forward? I think the Big 6 will reduce in number. Why? Mergers and acquisitions will give the surviving publishers MORE control. So they can dictate terms more aggressively. I think that the publishers only have a decade left. They are only middlemen for electronic media. We watch them attempt to force fit an archaic model onto a new reality. We watch them responding to their own desires instead of their customer's. A new paradigm is coming that connects the content creators with the content consumers. The Big 6 Publishing houses cannot escape the evolutionary reality: ADAPT OR DIE. By their actions, you can guess their fate.