I will just treat ebooks like I do regular books if it comes to that. If there is a book that I MUST read the day it is released I will pay more than the $9.99 that I am used to... like looking at the hardcover.
If I can wait then i will wait until the price goes down, like getting the paperback instead.
Odds are that there will be another book that gets my attention by that time so they will loose out on a sale
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