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Old 02-01-2010, 09:58 AM   #196
Steven Lyle Jordan
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Quote:
Originally Posted by DD1509 View Post
The music and movie guys started the whole DRM mess.
To be clear: "The whole DRM mess" actually began decades back with software apps, not music and movies. All this is hardly new... nor are the various strategies discussed. And it is important to note that most software apps that apply DRM today (for example, Microsoft, Adobe products) seem to be very effective, very successful, and still very strong sales leaders. So clearly, workable DRM isn't impossible, and it isn't always a mess.

We now return to your regularly scheduled program...

I agree, magazines will not be free. Digital magazines will probably be sold as digital subscriptions or one-time digital purchases, with premium content available only for payers/subscribers, and some enticement (sample) content available for free online (paid for with online ads for other, related products, and of course, for the full digital magazine).

I wouldn't worry about "hefty" prices, though... the consumer is perfectly willing and able to vote with their wallets, and pass on high-priced content... or pay for it, if they are convinced it is worth it. Any magazines that don't hit the right price point will simply adapt, or perish. That's how the market works, and so far, it's worked just fine.
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