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The war is not over, Macmillan just won this battle.
Ultimately, prices and pricing will be decided by us the consumer, by what we will, and won't pay for books and ebooks.
Vote with your feet.
If your not happy with Macmillan and their subsidiary's, don't buy them.
If you think Apple upset the cart, boycot them.
Currently publishers seem to have a lot of power, but they are also shaking in their boots. The business of printing books is changing, they will change with the times, or they'll be plowed under.
If you think an ebook should never sell for over 5$ then never buy one over that price point. Talk to your reading friends, encourage them to do the same. Separately we have
small weak voices, but collectively, over time, we can make anyone listen to us.
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