MobileRead Forums - View Single Post - Amazon says 'will have to capitulate and accept Macmillan's terms'

dkb · 02-01-2010, 02:08 AM

Kindle owners always erroneously blame Amazon when best sellers are more than $9.99 as promised. I think this is Amazon's way of making sure Kindle owners know that they should blame MacMillan, not Amazon, for the increased prices. By pulling the books, Amazon got everyone's attention. There's even a big story in the NYT--"After a weekend of brinksmanship, Amazon.com on Sunday surrendered to a publisher and agreed to raise prices on some electronic books." Plus they could put out a nice little notice saying that unless they charge the price MacMillan demands they can't offer books from MacMillan. So it's really clear who is responsible for higher prices.

The article goes on to say, "Amazon’s decision is also a victory for Apple’s chief executive, Steven P. Jobs, who first pitched the idea of selling e-books under the agency model to book publishers earlier this year. Now Apple, whose iPad tablet is due in March, can compete on fairly equal footing with Amazon."

02-01-2010, 02:08 AM	#84
dkb ebook enthusiast Posts: 85 Karma: 40466 Join Date: Feb 2008 Location: Midlothian, VA Device: Kindle 2, iPhone, Sony PRS-350, Kindle Fire, Kindle Touch	Kindle owners always erroneously blame Amazon when best sellers are more than $9.99 as promised. I think this is Amazon's way of making sure Kindle owners know that they should blame MacMillan, not Amazon, for the increased prices. By pulling the books, Amazon got everyone's attention. There's even a big story in the NYT--"After a weekend of brinksmanship, Amazon.com on Sunday surrendered to a publisher and agreed to raise prices on some electronic books." Plus they could put out a nice little notice saying that unless they charge the price MacMillan demands they can't offer books from MacMillan. So it's really clear who is responsible for higher prices. The article goes on to say, "Amazon’s decision is also a victory for Apple’s chief executive, Steven P. Jobs, who first pitched the idea of selling e-books under the agency model to book publishers earlier this year. Now Apple, whose iPad tablet is due in March, can compete on fairly equal footing with Amazon."