[Daithi]

But, really, what are you afraid of?

1) This will kill the eBook market? (Through piracy, lack of sales)
A) Yes. I am afraid that a $15 price point will hurt ebook adoption. Amazon currently sells hardcovers for $15 and the $9.99 ebook price point was helping to drive adoption.

2) That this will unacceptably slow the adoption of eBooks to the general public?
A) Yes. See above.

3) That your least favorite company/publisher/conglomerate in the world might "win" or "lose"? Even though no one really knows what a "win" or "loss" is in this context?
A) Not exactly. I support whichever company/publisher/conglomerate that is advancing the ebook market.

4) That the general public will yawn, and continue to buy Kindles, Nooks, iPads, or whatever, and pay whatever prices end up being set?
A) No. I think the eReaeder community will be pretty upset with a 50% increase in ebook prices.

5) There is an inherent savings in costs with ebooks. There are no paper, printing, binding, distribution, warehousing, and overstocked returns costs. The books also never go out of print and don't have a used market. Publishers don't have to guess on how many books to print (underprinting costs them money also). This reduction in costs was going to the consumers. The authors were also benefiting, as the lower ebook costs were resulting in more sales. This new pricing structure means that the publishers are now taking the savings derived from ebooks, and they are doing so at the expensive of both the consumers and authors.

6) Worms scare me too.