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Jeff Bezos is brilliant. He gets credit for standing up to Macmillan, defending his $9.99 price for ebooks. He can shed the $9.99 price he was losing money on, without looking like a welcher. He's "forced" to cave in to the evil publisher and reluctantly raising prices up to a profitable level. He can wash his hands and say, "We can't control them, they set the price now. We're very sorry."
The publisher will probably wind up with slighly less to about the same profit, while Jeff gets several dollars more per ebook. He gets the ebooks on the first date of publication. And Amazon looks like the hero of the masses. Brilliant.
Admiringly,
Jack Tingle
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