Thread: Amazon says 'will have to capitulate and accept Macmillan's terms'
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Old 01-31-2010, 10:06 PM   #71
MikeRo
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Quote:
Originally Posted by kennyc View Post
Actually it appears to be MacMillan that is throwing it's weight around, first with the Apple (pre) announcement of pricing and now with Amazon, trying to up the Amazon Price (which they apparently accomplished).
I get the impression that MacMillan is just jumping on the bandwagon here. Expect to see other publishers jump on board soon. Apple needs to level the playing field with Amazon and come out with strong sales this summer or it'll appear to have lost to the Kindle. Apple does not do the 'loss-leader' thing with either hardware or software whereas Amazon is willing to take a loss on the best-sellers in order to capture market share plus sell Kindles. Apple does not compete that way and therefore needed to even things out.

Remember, MacMillan is not the only publisher which met with Apple prior to the iPad launch. Look for more price hikes.
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