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I for one won't buy any more apple products since it seems they had a significant role in bringing the e-book pricing discontent to a head - of course that doesn't really mean much since the only apple product I've bought was the ipod and the last one of those I bought was crap anyway.
Macmillan is only the first if Amazon caves - so I will be buying significantly less e-books than I did last year, and probably from other places like Baen.
It's not my fault or Amazon's fault if authors can't make money from their product. I shouldn't be paying hardcover prices for a more restrictive product - and hardcover prices themselves are ridiculous considering the quality of most hardbacks. I think 9.99 is reasonable for fiction...I will pay more for technical e-books and maybe a couple bucks more for other non-fiction e-books. Back catalog titles should NOT be 9.99 though.
There's WAY too much entertainment competition that the book publishers are just shooting themselves in the foot by doing this
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