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It should be pointed out that the ebooks will not be $14.99 forever in the model outlined by Macmillan; $14.99 is the price for new hardback releases, and the price will eventually drop to $5.99, probably around the same time as the paperback release. If you don't want to pay $15, then wait a few months. Sort of like not buying the hardback, and waiting for the paperback.
A bit of logic and consistency in ebook pricing is welcome, IMO. And there certainly is nothing stopping smaller publishers from selling their books for less if they prefer.
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