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From what I've read, Apple is offering the publishers a "No Hassles" contract for their electronic book store. Their eBook prices will be either $12.99 or $14.99, with Apple retaining 30%. So while you're conecrned with paying $13.10 vs $9.99 (I would be too), it will be a minimum of $12.99 through Apple. All this is one reason why my Kindle has been gathering dust over the past year.
My take is that since the publisher has no printing and distribution costs for ebooks, they should be $9.99 for a new release. $13 or $15 for a new release eBook? No thanks.
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