Thread: Amazon pulls MacMillan?
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Old 01-31-2010, 12:42 PM   #172
Pardoz
Which side are you on?
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Join Date: Dec 2009
Location: Variable, currently Czestochowa, Poland.
Device: Kindle 2 Int'l
Quote:
Originally Posted by Kali Yuga View Post
The key is that Apple is fundamentally a hardware company; selling ebooks and other digital content is primarily (though not exclusively) a means to drive iPad / iPhone / iPod sales.
I don't think you can separate the two that cleanly. You could as easily say that Amazon is fundamentally a content company: selling Kindles is primarily a means to drive e-book sales.

With no content, your hardware is just a paperweight, and if you sell somebody the hardware you've probably got them as a customer for content. Apple saw that synergy with music but dropped the ball completely on books. Amazon picked it up and ran with it, and now Apple's moving to intercept before they get completely shut out of the game.
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