From a business viewpoint I have to admire what Steve Jobs has done. If you can't sign a good deal then sign a bad deal under the condition they match it with Amazon.
When I was watching the iPad announcement and he threw up the picture of the Kindle I was expecting him to do the typical product comparison/bashing. I was surprised that he just said that Apple was going to stand on the shoulders of what Amazon accomplished. I guess what he meant was they were going to stand on their shoulders and kick them in the head.
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