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"I tested out the Sony at the store beforehand, and was annoyed by it, but figured I'd get used to it. But, I never really did."
"I use mine all the time and still find it irritating. There are lots of people who are not very satisfied or happy with E-Ink refresh. Most such people aren't going to be terribly active here."
That's the issue... some get used to the flashing, but others do not. I'd never spend hundreds of dollars on a device that I might not get used to!
OTOH, millions use their laptop LCDs for hours a day, reading, without problems. I also read ebooks on my IPT without any issues. I know I'd have no problems with the iPad, especially as its font rendering is so crisp and readable. In addition, the iBooks app offers you many choices so that you can tailor the display to suit your tastes. The page turning mirrors that of a real book-- you can even turn the page part way and see what's on the next page! (If you haven't seen that demonstrated, it's really cool!)
The multi-touch interface is also incredibly intimate and immersive.
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