This seems to be a very bad deal for authors. They get a percentage of the
list price, and under the agency approach is the list price and the selling price are always identical. If the author gets 10%:
- Currently the list price is $30 and Amazon sells for $9.99 the publisher gets $15 and the author $3
- If Amazon forces publishers to accept the $9.99 price point, the list price is $18 the publisher gets $9 and the author $1.80
- Under the agency deal the list/selling price is $15 the publisher gets $10.50 and the author gets $1.50.
Assuming that ebook list prices have to come down, the publisher clearly wins with a 70% cut but the author equally clearly looses.