Quote:
Originally Posted by Moejoe
Do you honestly believe any system can be put in place to deal with the darknet?
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Depends what you mean "deal with". If you mean "stop", heck no. If you mean "minimise the economic impact", heck yes.
Basically, my prescription looks roughly like this:
1. The public are not the enemy
2. Respect your customer's rights. All of them.
3. It's like drugs, the first hit should be free. (Yes, yes, sarcasm but still)
4. Sell cheaply, and if possible for smaller amounts more often.
5. Heavily cross-market your products and come up with reasonable premium products (such as Baen's eArc's).
6. Give your hardcore audience the tools to evangelise you.
Seli - Loss leaders are common in the UK as well.