Quote:
Originally Posted by Barcey
I can't see Amazon blinking. Amazon is about volume and efficiency so they can sell cheaper. If the publishers fix the price how can they compete? Why would people buy from Amazon rather then Apple, Sony, Kobo or any other ebook vendor? They can only do so much on the ease of buying front and website.
I think they understand this is a battle for the future of their book business.
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In the scenario proposed by Macmillan (seller as a sales-rep with 70/30 division on the RRP) Amazon can do the same thing they do now, eat some of their own profit to gain marketshare. I truly do not see the problem, as long as RRP is reasonable of course.