Thread: Amazon pulls MacMillan?
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Old 01-30-2010, 01:28 PM   #60
kjk
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Quote:
Originally Posted by HarryT View Post
Absolutely. Eg, recommended retail price for the XBox 360 "Arcade" edition is £159.99; Amazon (UK) sell it for £114.99.
Interesting..I just looked up Amazon's policy. They said the manufacturer (Microsoft) can't dictate prices, but does not let them show their discounted price until the product is put into a shopping basket. So here its just an advertising limitation?

edit: from Amazon:
Quote:
Because our price on this item is lower than the manufacturer’s suggested retail price, the manufacturer does not allow us to show you our price until you place the item in your shopping cart. Retailers like Amazon have the legal right to set their own prices independently. Adding the item to your cart allows Amazon to show you our price consistent with our goal of always offering you the lowest possible prices on the widest selection of products.
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