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Guess what the iPad might bring, is some more peaple e-reading;
Right now, e-reading a still stuff reserved to people reading a lot, some would not pay that much for something you can only read on it.
iPad being a totally differant beast than e-reader will attract different people. Even peaple not reading that much, who, because they've bought an iPad for one of it's other function, will find themselves using it as e-reader, just because they can.
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