Thread: iPad What will iPad do for e-books?
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Old 01-28-2010, 09:30 PM   #146
Pardoz
Which side are you on?
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Quote:
Originally Posted by DawnFalcon View Post
Evidence for that?
Apple wanting to drive e-book prices up? Hardly a secret, they want to move the price point up to 14.99 from Amazon's 9.99, they've said so repeatedly. Here's the Wall Street Journal on it: Apple's business model for books, which the company has kept under tight wraps, shifts the focus away from the bargain-basement prices Amazon has made popular, according to publishers that have met directly with the company. Apple is asking publishers to set two e-book price points for hardcover best sellers: $12.99 and $14.99.

The same article notes "The Apple model would bring in less revenue per title for publishers and authors...But there is nevertheless a strong draw: In adopting the Apple model, the balance of power would shift at least partly back to publishers, which regain control of pricing. In setting higher prices, they could provide a level playing field for all e-book retailers." (emphasis mine).
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