I think DRM is doomed, regardless of who is trying to implement it. As soon as ebooks become a large enough part of the market that someone can make a pile of money by advertising that their ebooks are DRM-free, the whole house of cards will fall.
I'm more annoyed by the control Apple maintains over the apps available. I think they do it because it works well for their target audience (people who want the system to "just work"), but it's a turn-off for me.
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