It's LED, it only does 10hrs MAX so in the real world expect 7-8 hrs of video, maybe 9 hrs of static content like text. The screen looks amazing from all accounts.
While it's not aimed specifically at the niche e-reader market it's ability to render magazines in full color on a very very nice looking touch screen will make it a very popular e-reader. Once the magazines come onto this device, people will adopt it in a large way. They get the added benefits of the other 50 things the device can do, from assisted GPS to Movies to Apps.
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