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Yeah, the return policy helps. But it's also that the Kindle and other e-ink readers are very straight forward.
The average person will just buy books from the attached store and read them. So there's not much need for a long demo period since it's so straight forward. All you got to do is look at the screen on one and see if you'd like reading on it. And that's all that's needed for most users to know if it's for them or not.
Something more complicated like a tablet, you need more hands on time with. But at least apple stores (if there's one near you) are pretty good with letting you play around with them and try the different stuff you'd use on it. Still would be nice to have a return policy though.
EDIT: And if it's 14 days as posted above this post, then problem solved. Two weeks is plenty of time to play around with a gadget you can return in person vs. mailing back (again assuming you have an apple store near you).
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