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Old 01-28-2010, 12:27 PM   #489
charleski
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Quote:
Originally Posted by scottjl View Post
ok. let's see. Apple can license Adobe's DRM, sharing some of their profits with Adobe and be forever in their control.

or

Apple can use their already existing DRM, keep their profits and keep their own control.

kind of a no-brainer isn't it? i doubt the book publishers care who's DRM is used as long as some form of DRM is used. so why would Apple go with ADEPT?
Apple could have worked with Adobe to cross-licence the technology and integrate FairPlay's book DRM just as B&N did with their variant. This would have allowed the iPad to work with books using current schemes at the very least, while using FP for new books bought from Apple's store. It wouldn't have given Adobe control over Apple's store, and it would have benefited the consumer.

But no, Apple wants it all. To quote Apple COO Tim Cook, "We believe that we need to own and control the primary technologies behind the products we make." Their megalomanic obsession with vertical integration will merely harm the market they claim to be promoting.
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