Thread: Marketing Edge Will Not Last Forever
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Old 01-28-2010, 11:02 AM   #8
GA Russell
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Quote:
Originally Posted by Ron46 View Post
Ectaco's JetBook marketing strength lies in 3 areas that could be quickly lost:

* High visibility LCD screen with rapid page transitions
* Standard AA batteries
* Low price
Well, I'd rather be leading the race than trailing. If the competition is so smart, why didn't they produce such units in time for the CES in Las Vegas three weeks ago?

I agree that Ectaco cannot rest on their laurels. No market leader can. But I don't think that one can assume that the competition is more competent than the current market leader. Time may prove that to be the case, but the competition will have to show us their mettle.
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