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Originally Posted by DawnFalcon
Um, it's pretty darn clear what happened. It was EMI's hail mary pass. They missed, but took out eBook DRM as collateral damage. It's notable that only EMI were in at first (and I won't go into the long winded explanation, but EMI are probably the company in big music most insulated from direct pressure, even if only marginally - it's not really believable they caved in first and separately!) and with a higher price.
Apple like DRM because it ties you into their infrastructure.
Apple love control, and DRM is a form of control. End of story, afaik - their using their own propitiatory DRM for ePub was sadly predictable - they get their PR, and they get their control. I'm going to be VERY interested in their pricing, and I bet iBooks dosn't come to the PC anytime soon either.
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So you believe if Apple had their way, all iTunes music would still have DRM. But the record industry forced them to remove it. Is that a fair assessment?