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I can't imagine it making me want to stop using my ereader. I do hope that it gets magazine subs, and graphic novels though - I could imagine getting one to read those on. Maybe.
As someone else said, what it does in 6 months could be vastly different, and may be interesting. And I do hope that they a) sell books in the UK iTunes store and b) there aren't weird DRM issues. Given the push to remove DRM from music, I could imagine Apple using current broken DRM, or pushing to be non-DRM (the latter seems unlikely for them to actually be allowed to do). Hell, I'd use iTunes just for the interface for book buying, it really can't be anywhere near as painful as WHSmith's or Waterstones...
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