Hopefully, the iPad will help bring device prices down, since choosing a $400-$450 DR800SG knowing that the jesus-tablet

is at $500 does make one wonder if one is overpaying. If Amazon lowers their Kindle DX price, then IREX may feel some pressure to lower theirs. Certainly the $800 Que with wifi + 3G seems a little overpriced with the iPad wifi + 3G at $629. But frankly, can device-only makers like IREX compete price-wise with companies like Apple or Amazon who can sustain their lower margins with multiple sources of income? I hate this, but it looks like I have to wait for the industry to settle down a bit before I can purchase a reader.