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Great topic!
I believe the device will make ebooks more mainstream. Now, content is lacking severely, across categories, and there are too many device-specific formats.
I think the iPad will hasten the availability of color e-ink devices that are larger and cost the same as the ones available now.
It's a game changer in the sense that those in the market for netbooks (myself included) will definitely consider the iPad now. Particularly those with iPhone and iPod Touch familiarity. I think those who don't like anything Apple (those who insist on Windows Mobile / Android phones and Windows / Linux machines) won't be swayed.
I plan on getting the 2nd generation iPad (hopefully released at the end of the year). Not looking to replace my Sony Reader, just tired of lugging my MacBook Pro around just to do mundane tasks that a netbook can do. I always run Windows in the background on my laptop but it's only for access to Microsoft Outlook, Kindle for PC, and "unswindle". Current crop of netbooks aren't for me because they're Windows only machines.
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