"Apple is pushing for bestsellers to cost $12.99 or $14.99—and some books $9.99—with Apple taking a 30 percent cut, like iPhone apps. Publishers set the ultimate price, though."
http://gizmodo.com/5457759/the-price...t-1299-or-1499
=(
Push for $8.99 for new books and $4.99 after it's been out a year. =)