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I noticed one question that was not asked. He said if the price was cheap enough he would buy the eBook but he would still, I bet, "loan" it to as many of his friends he thought might want one. That was the reason he said he made eBooks from scans in the first place and I saw no notion that the behavior would change. Thus he thinks $10 is a fair price, loaned to 10 friends and the author gets a piece of $1.
I was at CES and was talking to one of the workers who liked to read. He thought paperbacks were too high at $7.95 so he just stole them because he couldn't afford to feed his reading habit. This is the way of the world these days.
Moral stealing doesn't even mean anything when you have no morals in the first place. The worker did mention he didn't steal on the job because he needs his job. Too much risk. No risk, no problem.
Dale
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