Quote:
Originally Posted by charleski
And yet according to the same group, only 1.7% of all books purchased were digital in the last quarter of 2009. That's still impressive and represents a 42% rise over the course of the year. It's nowhere near 20%, though, and I wonder if this guy isn't massaging things a bit.
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Several studies have indicated that most ebook buyers buy or plan to buy no more than 2 ebooks within a 12-month period. The studies indicate that they are looking for free ebooks. One study even noted that some interviewed ebook buyers indicated that they rarely buy or read any book and that they are using their smartphone to make a one-time purchase.
All of the studies are distorted but I don't find it hard to believe that very casual readers have decided to read the 1 or 2 books they read each year on their iPod or smartphone rather than buy a p version. That would account for the 20% cited by the OP.