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"Make ebook buying easy, cheap, good quality and hassle free and you'll get the vast majority of people who are happy to pay for a good service"
YES!!!
An eBook that I can neither lend nor resell has no more value to me than a USED paperback of the same title. And IF I had the rights to lend and resell, it would have no more value to me than a NEW paperback of the same title.
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