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Ron46 · 01-26-2010, 07:20 AM

Ectaco's JetBook marketing strength lies in 3 areas that could be quickly lost:

* High visibility LCD screen with rapid page transitions
* Standard AA batteries
* Low price

But it has negatives that Ectaco is glacially slow to address (at a time when the economy would make it easy for them to hire additional development help):

* Limited font selection
* No provisions for adjusting margins
* No provisions for adjusting line spacing
* No connectivity to a decent after-market dictionary

If I was running any of the other companies making competetive (and often more attractive) products that have all and more of these features, I would take one of my existing readers, remove the visiplex screen, replace it with the Hitachi LCD, come up with a better battery solution (both items reducing the price), and beat Ectaco at their own game.

01-26-2010, 07:20 AM	#1
Ron46 Zealot Posts: 103 Karma: 110 Join Date: Nov 2009 Location: Massachusetts Device: JetbookLite, EB-1150, PalmIIIXE	Marketing Edge Will Not Last Forever Ectaco's JetBook marketing strength lies in 3 areas that could be quickly lost: * High visibility LCD screen with rapid page transitions * Standard AA batteries * Low price But it has negatives that Ectaco is glacially slow to address (at a time when the economy would make it easy for them to hire additional development help): * Limited font selection * No provisions for adjusting margins * No provisions for adjusting line spacing * No connectivity to a decent after-market dictionary If I was running any of the other companies making competetive (and often more attractive) products that have all and more of these features, I would take one of my existing readers, remove the visiplex screen, replace it with the Hitachi LCD, come up with a better battery solution (both items reducing the price), and beat Ectaco at their own game.