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I think Boing-Boing should have picked their words a bit more carefully. O'Reilly didn't 'drop DRM' and see a sales increase (nor do they say so in their blog post). They simply saw a sales increase. To my knowledge, they never used DRM.
The interesting thing here is that the sales went up by large numbers in the last year, hinting that the market for ebooks is growing rapidly.
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