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I think it often depends on timing and the title you are after. Amazon seems to have specials on certain groups of titles at different times.
I think it's possible to monitor the price of certain titles via the amazon website (pricewatch I think it's called) so when the item is discounted you get an email. If you can wait for the book in question, it's a good way of getting it cheaper. The pricing levels are disappointing for many books but I think it's offset by the obcenely cheap best sellers. Sucks if you don't read bestsellers.
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