I'm not sure if the price is reduced on these everywhere now that new readers are coming out but you can get the black Sony Touch Edition for $269.99 with free budget shipping and no tax at Buy.com.
Sony Touch Edition
If you look at the bottom of the page there are links to get the red and silver ones at the same price.
This is the reader I have and I love it.
Addendum: Buy.com also has the Sony cover with light for the Touch and Pocket editions at the cheapest price I've seen them -- $45 with free shipping and no tax. I'm hoping they'll get the new one for the Daily edition soon -- mine is supposed to arrive on Tuesday.
-Marcy