LOVE Baen's, buy books from them all the time. Usually in good sized groups. This is partially because they sell books of the sort that I like, and mostly because of no DRM. I typically finish up an ordering session by downloading my books, then sending an email to Sony - "Hey there, Sony, I just spent $xxx over at Baen's and you wanna know why? NO DRM! You could be making that money too - just drop the DRM. Talk to Apple, they did it for iTunes, and I don't think they are losing money."
Love Baen's, may they grow and prosper.