Quote:
Originally Posted by Steve Jordan
I don't know about that... Mobi is a good e-book format for non-dedicated readers, and Sony is for dedicated readers, so they can expect to increase overall sales without hurting Mobi.
Amazon has shown its willingness to take risks and compete in others' markets. It also rarely turns down a source of revenue. And if it sees the Sony Reader as a viable source of sales, why wouldn't they use it?
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Good points, Steve.
I suppose it'll come down to just how exclusive they want to be with their new Kindle. (I ran across a rumor somewhere recently that it's the software that is holding up the Kindle, but who knows with such rumors?) I guess it also depends on what sort of model they're planning on following with it. If it's some sort of subscription model (as has also been rumored) where the hardware is subsidized, they may be more reluctant to allow others into their sandbox. If they just plan to sell e-books and also sell hardware, then I can see them being more inclusive. They did drop all e-book formats except Mobi when they bought that company, but enough time has passed that whatever reasons motivated that move may no longer apply.
Whatever happens, it should be
very interesting to watch.
