http://www.piecouncil.org/
wikipedia says:
"The American Pie Council (APC) is an organization committed to "preserving America's pie heritage and promotes America's love affair with the food". The Council offers both personal and commercial memberships that allow participants to have discussions and swap recipes with fellow pie lovers.
National Pie Day occurs on January 23rd. This should not be confused with Pi Day which the U.S. Congress recognizes as March 14th.
Bonert's Slice of Pie won 15 awards at the 2009 National Pie Championship."